What your customer service center says to your clients can make a huge impact that trickles into social media and review sites. And it’s also how your company can differentiate itself among a crowded market—either positively or negatively.
And the rise of email and social media contact points hasn’t eliminated the need for call centers. In fact, many people still prefer to pick up the phone and talk to a real, live person. That means that customer service probably holds some opportunity for job growth as a whole—and can hold opportunity for the growth of your company.
Before you set about creating or revamping call center guidelines, you need to make sure that you have the right call center people. To do that, it’s helpful to look for certain personality traits—the ability to communicate well, to stay positive, to be patient. Once you hire the right people, you have to make sure that they have the right technology and tools they need in order to do their jobs well. Then you can move to creating some helpful responses that members of the customer service team use in common situations. Those responses are designed to counteract negative language, lack of information, and stifled communication with solutions. In fact, scripts for customer service professionals can be a great way to create shared procedures that create consistency for customers and employees alike.
With those elements in place, call center evaluations then turn into measuring and evaluating key metrics, including response time, handle time, and customer ratings. This graphic walks through the step-by-step process to evaluate, improve, and standardize customer service call center procedures.
The proliferation of social media platforms has essentially gifted marketed with new means to achieve their marketing communication and other branding goals.
Social media market entails the use of different social media platforms to get marketing communication to clients and potential clients, and to engage them on the same.
However, social media marketing does not really follow in the footsteps of the conventional marketing tactics and for you to be successful you need to learn some forms and function of the game.
Normally what distinguishes successful social media marketers from the fails is the “how” of the game, not the ‘”what”. Here are a few tricks that can get you started.
Above everything else be human, this is the first law of marketing, whether on social media or anywhere else. The fact that you are not directly seeing your clients does not permit you to be robotic in the way you channel your information.
Don’t hide behind the machine and just upload every bluff you can meet then walk away in the name of social media, this will surely backfire on your head.
Listen to the views of others, reply to them, ask them questions, make fun, second ideas and disagree with some, make this a chat room that is lively and active that members will miss coming in the following day.
Those pictures add great value to your campaign. It is essentially said that one picture or video is worth a thousand ones. This is precisely true and accurate in the case of social media marketing. Do not sit describing products in two and half a page, just upload the view and follow up with one catchword. It is as good as done.
Upload videos of how different products function, a few clients using them or one of the company staff operating a product will speak volumes that could not be precisely elaborated in prose.
Remember that social media was not created simply for marketing, so take time off to make your account an integrated unit.
Spending every day of the week promoting your products is as good as chasing away those who need to engage you, it is a poisonous approach.
Neither should you believe that people will just follow you, like your page, comment on your products and share links. Do this and then sit and expect them to do the same, it is as just as good as give and take.
Learn the market influencers and follow them, a good portion will follow you, comment on their products and share their links; they are more likely to do the same, giving you a higher level of visibility.
Remember to integrate in with the trends. Tie your regular posts to certain events like new offers and subscriptions to attract attention.
Link certain products to certain events, like you market flowers close to certain events that are more likely to require flowers.
Create posts with major events or occurrences when people are more likely to check out issues related to such occasions.
Blog marketing is not the simplest of all jobs around. Well, anyone can be a blogger, but a successful blog marketer is a whole different kettle of fish.
Having too much of free time and an Internet connection can allow you own a blog, but it requires skill, commitment and resilience to be counted among respects blog marketers. That is not to say being successful in blog sphere is a matter of life and death or a career for the chosen future.
Here are the basic riles of form and function that provided you have a fine touch with them you will be halfway with your journey to successful blog marketing.
Build a string blogging career
I should put it this way. Every successful blog marketer is a successful blogger, but not all successful bloggers are successful blog marketers.
I just hope you get the point.
A strong blogging background makes you a familiar buddy in blog marketing. Anyway how do you expect to excel at blog marketing when you can hardly get one reader sticking to your article to the end?
If you are already established writing viral pieces that charm and tickle readers in every way then you are up for the task.
Know your audience like the back of your palms
When you are targeting teenagers then know what will excite then and what will put them off. Are you targeting elite travellers? That means the things that count to this bunch will be significantly different from low class travellers.
A piece made for ordinary travellers will not sufficient with the elite because they play in different leagues. Once you know and understand your audience perfectly you will know the choice of words to use, what to talk about and how to make your point known.
Optimize content to serve the purpose
Sticking around with the same style you discovered two decades ago may not be a good thing to do, especially in a sphere where changes are often speedy and radical. You will have to submit your blogs to recognized platforms that will sell you well.Not all successful bloggers are successful blog marketers.. Click To Tweet
Everyone knows the importance of connections in these sphere. Rise through the ranks and ensure you posting in some of the most renowned blogs for your own good.
Track the results over time and take necessary measures as soon as possible
Today there are so many tools you can employ to evaluate your performance in blog marketing, use them. Do not give a dead ear to statistics because they surely paint the picture of how and what you are doing.
Do not wait too long until you cannot do anything to save the situation. Ensure you keep close tabs to these metrics over time to ensure that the situation is constantly under control.
Finally, being original pays
Spinning those old content won’t add value, neither will restating facts be any helpful. Try to take a stand and argue your way out – you will have supporters and opponents, and some opponents may live it just to be locked in ideological debates with you.
This is how to grow.
After all you need people to react to your message, not just follow in a line like cows.
The internet of things has floated new opportunities for people around the globe, beside the much hyped issue of revolutionizing the way people communicate.
Blogging has emerged as one of the key beneficiaries of this trend, but blogging is not food for all and only the talent can make a fortune from this practice.
Setting up and maintaining a blog is a pretty simple issue, but churning out creative, informative and highly infectious blogs that can keep users salivating for the next post is not obvious to the faint hearted, web browsers surfing the web are not looking for the publicly, available and boring information to waste time, they need something experts.
So then, if you are planning to set up a blog, or you are a blogger looking for ways to inject life into your loved hobby, then here are the important blogging tips that would help you turn your fortunes around.
Curve out a niche
It’s just pretty simple, we have our best interests and sectors in which we excel, not everything sells! Is it soccer that you love, fashion, politics or travel? It boils down to you, for whatever you love and practice is what you can do best, so curve out a niche for yourself and sell yourself as an expert in that.Blogging is not food for all and only the talent can make a fortune from this practice Click To Tweet
You could also be a professional in some field or a consultant for that matter, let your experience be your blog. Hitting the keyboard with random topics is dead bad, so specialize!
Let content define your style
Readers are not looking for the publicly available knowledge that is obvious, neither are they looking out to read rumors in the place of facts. Go down and research, be creative and radical – give opinions and facts that will make people stand and listen and re-read your blog again.
Be creative in your style, because no one wants to read long and boring pieces, they could just have turned to text books, or a journal for that matter. Blogs have to be creative, informative and above all elucidate some kind of expertise wit that will define your style.
Bad English is not good for you
If you are publishing posts laced with incomprehensible grammar mistakes, poor sentence structure and countless typos then I better say you committing suicide.
Tailor your blogs to the level that every reader can understand, use simple language and include some fun, because readers want you to tickle their emotions from time to time.
Know where to place those punctuation marks; a question mark cannot substitute a comma for that matter.
Regular updates will keep your users waiting
Do not write one charming blog and go underground for a year, the internet will forget about you. Instead get in the habit of making regular updates, whether weekly, monthly or so.
Once you have established a regular plan your readers will keep checking in, aware that they expect something after every few days. And if possible allows them to comment through a discussion forum, allowing you to engage them more proactively and understand their need better.