This advice has been around forever. I didn’t invent this or anything as it is something that I heard years back because it has existed. However, this information bears repeating since it is valuable information that never ever gets old. The adage is the fact that there are just three ways you develop a business, get more buyers, get people to buy more often, and get them to buy greater amounts.
Time to be shocked! I might be the only one who informs you the truth about your customers. That truth is that the customer may not always be right. The truth is, it is likely there are times your customer is wrong. Therefore, I’m going to share a message for you that will completely liberate you from stress and worry. I am aware that this advice is shocking, but you’ve got to cut loose the customers that insist they’re right when they are wrong. Why? They are going to say that your advice didn’t work. Yeah, it did not work because they were not willing to do what you said to do to better their business.
When I suggest that you need to repel more people than you attract in order to increase your business I might shock you. I realize that this advice is totally different from the way a lot of people teach you to operate a business. Most people tell you to attract anyone you can and say that everybody is your customer. However, I have found out that it is bad advice to take anybody and everyone. Do not assume everyone is a potential client. I’m saying from personal experience that you need to be selective with whom you allow in your organization and with whom you choose to consult. I realized the hard way that you want to repel more people than you attract.
It’s a well-known fact that some topics aren’t considered favorably with regards to speaking opportunities for various organizations. That’s the reason why you need to get over the criticism and limitations of what other people in the industry might say about you. As sure as I speak about money, I can promise you right now, there are event planners and other speakers in particular speaker groups bashing me and my topics of choice. If you’re wondering why, it is because I reveal the secrets of setting fees to generate income in this industry. When I speak about making money and how to avoid wasting money in the speaking world, I tend to ruffle some feathers.
There are way too many times I hear speakers who say they feel forced in to a position to say yes. They say yes to a boot camp at a geographical venue where they’re not even interested in speaking. You’re probably wondering what compels them to take on a project in a city or location where they’re not even interested in speaking. For these speakers, the compelling reason they succumb to undue pressure from a few would-be fans is the comments these people make about future attendance to boot camps. These potential fans and followers say things like, “Man, I would love to come to your seminar when you do one on the East Coast.” With the potential of interested clientele, a speaker will probably make the decision to conduct the boot camp without financial obligation and without personal conviction to speak there at the event.
Email at first was an amazing tool for speakers and business entrepreneurs. If you needed something, you sent a request in a quick email. Then, everybody caught on to email, and the next thing you know your email is overflowing with messages and comments of which you could care less. Your email filling up causes you to feel you have to respond to it with some type of urgency. Then, you begin getting junk email and frivolous requests. Additionally, people email just enough information that you are forced to play email tag that just wastes even more time.
By the way, I do not know if you know or not, but I was not in The Secret. I like The Secret. My friend, mentor, and client Jack Canfield was in The Secret. I appreciate his work; I really do. I like the fact that positive belief brings more positive to people. You are right that it has a positive mindset. However, do you want me to tell you what I actually think? I think The Secret hurt more people than helped more people. Why? I think it hurts people because it allowed some people to accept a false awareness to what it takes to get what you want.
A lot of you claim to be in control of your own business, however, depending on how you answer some questions about your business; I’ll bet that many of you are NOT in charge of your own business. You’re likely offended responding, “What makes you, James Malinchak, dare to say I am not in charge of my business?” Well, if you let your employees, your partner, your family, and your customers drive your prices, your location, your times of business, and your service rules then you’re NOT in charge of your business. Everybody else who dictates what you are doing is in charge of your business.
If you do not believe me about taking responsibility, take it from Larry Winget, the Pitbull of Personal Development who’s blunt about who’s responsible in your business. Larry Winget is funny, but he is also bitterly truthful. He has books titled something like ‘Your Kids are Your Own Damn Fault.” Therefore, you can see he doesn’t hold back. With regards to responsibility, he says, “The hardest thing you’re ever going to have to do your entire life is wake up out of bed, walk to the bathroom, look in the mirror, and say, ‘Yup. This is all my fault.’”
In the business world there is little room for failure. This is why every entrepreneur has the main goal to make their business succeed. With JT Foxx as a personal business facilitator, you can achieve such a goal.